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The value of PR


Effective marketing is key to a successful business, and communicating with the customer can take many forms depending on the intended aims.

Launching a new product is a complex process, which may start with identification of the target customers and media, and requires coordination of a range of activities. These can take the form of editorial, advertisements, press conferences, and open days. A key element is the creation of good quality copy to ensure publication and effectively grab the attention of the reader.

Brand management and brand awareness can be built with good editorial coverage .Companies can supplement advertising with case studies and press releases to provide interest, credibility and value. Newsletters both printed and electronic can further target existing and prospective customers.

Market position can be influenced by good PR. Consistent effort will help a company to become a market leader through constantly reinforcing the advantages it can offer and establishing its expertise in its field. A powerful tool is to position executives as industry experts.

Increasing web site traffic is an important goal, as this has a direct correlation to the level of sales enquiries. Web sites which rarely change will discourage visitors. Creating interesting and useful content will encourage repeat visits from existing and new customers and will also help to move the site up the search rankings.

Writing good quality editorial and publishing it in the most effective way is fundamental to successful communication. Our skill makes that a reality, fitting the level of activity to the company and the media.


Useful Links






MWP Online


The Manufacturer

Department of Trade & Industry