Launching a new
product is a complex process, which may start with identification of
the target customers and media, and requires coordination of a range
of activities. These can take the form of editorial, advertisements,
press conferences, and open days. A key element is the creation of good
quality copy to ensure publication and effectively grab the attention
of the reader.
Brand management
and brand awareness can be built with good editorial coverage .Companies
can supplement advertising with case studies and press releases to provide
interest, credibility and value. Newsletters both printed and electronic
can further target existing and prospective customers.
Market position
can be influenced by good PR. Consistent effort will help a company
to become a market leader through constantly reinforcing the advantages
it can offer and establishing its expertise in its field. A powerful
tool is to position executives as industry experts.
Increasing web site
traffic is an important goal, as this has a direct correlation to the
level of sales enquiries. Web sites which rarely change will discourage
visitors. Creating interesting and useful content will encourage repeat
visits from existing and new customers and will also help to move the
site up the search rankings.
Writing good quality
editorial and publishing it in the most effective way is fundamental
to successful communication. Our skill makes that a reality, fitting
the level of activity to the company and the media.
